Farms Technology (FFT) – the new technology division of vertical farming pioneers, Fischer Farms – is delighted to welcome John Meijer to the team, to lead the company’s commercial development globally.
Joining the company as Technology Sales Director, John Meijer brings decades of experience in international horticultural technology and a passion for innovative climate and cultivation systems. His appointment signals FFT’s commitment to connecting its advanced vertical farming solutions with growers, wholesalers, integrators, and investment partners worldwide.
“After my time at Bom Group and my early retirement, I realized that horticulture continues to inspire and fascinate me, and I was simply starting to miss it”, says John Meijer. “I want to contribute to a company that is driving the evolution of growing fresh, healthy, and sustainable food. The technologies developed within Fischer Farms are now being made available through Fischer Farms Technology, solutions that have been tested, proven, and shown to be commercially viable. This makes it an exciting time to be active in the sector again.”
Tristan Fischer, Group CEO for Fischer Farms Technology, adds: “With John joining our team, we strengthen our presence worldwide and bring our technology closer to growers, wholesalers, integrators, and investment partners. His experience, network, and drive align perfectly with our ambition to make a global impact through reliable, scalable, and sustainable cultivation technology.”
Fischer Farms Technology represents the next phase of Fischer Farms’ mission to revolutionise sustainable food production. The new division will manufacture a new generation of scalable Grow Containers that combine advanced environmental control, high-efficiency LED lighting, mobile crop trolleys, and proprietary recipe-based software to optimise yield and quality.
Backed by a multi-million-pound investment from Gresham House, FFT will operate from its new manufacturing base at Bromford Gate in the West Midlands. This site will serve as the hub for developing FFT’s proprietary hardware and software platforms, enabling growers around the world to produce consistent, high-quality crops in any climate, all year round.
With nearly a decade of operational expertise and home to one of the world’s largest vertical farms, spanning 28,000m² of growing space across two UK sites, Fischer Farms has pioneered scalable, efficient controlled-environment agriculture. Now, with the launch of FFT, that expertise is being transformed into modular, container-based solutions that can be deployed anywhere in the world.
The company’s modular approach allows customers to start with a single grow container and expand easily by adding additional units. Each container delivers unmatched operational efficiency, achieving more than 90% water savings while offering flexible ownership or leasing models to suit growers of all sizes.
John will be present at the Vertical Farming World Conference in Amsterdam this week.
Contact details:
John Meijer
Email: john.meijer@fischerfarms.co.uk
Mobile: +31 6 4227 5200
